+23% CVR with Data Driven Creative
Fully built-out creative wasn't enough. We used data to find what was actually converting, then rebuilt it and tested our way to a new all-time high.
Brand
Industry
Date
The Problem
Retail-Ready Creative. Below Benchmark Conversion
Kreg came to Pattern with fully built-out Amazon creative. Nothing was missing on paper, but their conversion rate was sitting below industry standard for the power tools category, and they were losing market share as a result.
The creative featured heavy woodworking and tool jargon without consistent product messaging frameworks. It spoke to enthusiasts but missed the broad buyer. The listings looked complete but weren't converting. The gap was quietly costing the brand sales every day.
The Strategy
Data. Testing. Optimization.
I started by identifying the highest-traffic, lowest-converting products in the catalog to find the biggest opportunity for immediate impact. From there, I ran data reports to surface the highest-converting image archetypes and content themes across the category.
Those insights were built into a new image stack template with cleaner messaging, benefit-led copy, and visuals proven to convert. Before rolling anything out, we A/B tested the new creative against the control on a third-party testing platform to confirm a winning variation.
Once we had a winner, I rolled out the new framework across 30+ products, which included full design execution, copywriting, and AI-assisted image generation. Every asset rebuilt from the data up.
The Result
4.38% → 9.06% CVR. An All-Time High for the Brand.
Projects
