+44% CVR in 14 Days
One creative template. Zero changes to ads, pricing, or inventory. Pure creative attribution for a top-tier Amazon brand.
Brand
Industry
Date
The Problem
Inconsistent Content Across 15 Sub-brands
Vetoquinol came to Pattern with with poor brand consistency, no established messaging frameworks for 15 sub-brands — despite generating $24.8M annually on Amazon.
The Strategy
One Master Design and Messaging Framework
I built a complete visual system combining benefit-led messaging, lifestyle context, and AI-assisted photography — based on the highest-converting creative patterns across the portfolio. It went live June 2nd with no ad changes, no pricing shifts, and no inventory changes. Creative was the only lever.
The Result
25.56% → 36.79% CVR in 14 Days
A +44% lift attributed entirely to creative — an all-time high conversion rate for the brand.
Projects
