Projects & case studies
Complete view of my work across different projects & disciplines.
How I Work
The Creative Operating System
AI-Augmented Creative Strategy
Brand data distilled into strategy with a human judgment layer to decide what ships.
Full-Funnel Performance Creative
Ads, landing pages, and lifecycle all created from a cohesive data-backed strategy.
High-Velocity Testing Program
Strategic creative testing across all channels to uncover and validate winning variations.
Compounding Insights Library
Every test feeds the next brief. Creative decisions built on evidence, not instinct.
How I Work
The Creative Operating System
AI-Augmented Creative Strategy
Brand data distilled into strategy with a human judgment layer to decide what ships.
Full-Funnel Performance Creative
Ads, landing pages, and lifecycle all created from a cohesive data-backed strategy.
High-Velocity Testing Program
Strategic creative testing across all channels to uncover and validate winning variations.
Compounding Insights Library
Every test feeds the next brief. Creative decisions built on evidence, not instinct.
How I Work